Salesforce News

Slack reports that more than half of messages in its platform are now generated by AI agents rather than humans, as agents built via open standards like MCP increasingly operate within existing team channels.

Salesforce introduces Tableau Data Apps, which pair natural language prompting with governed, live data to build interactive analytics applications, aiming to make agentic analytics accessible across the enterprise.

Salesforce agreed to acquire Cresta, a voice agent customer experience platform with over 500 employees, extending its recent acquisition spree that also includes Rune Technologies and Braze.

Salesforce has signed a definitive agreement to acquire Cresta, a voice AI agent company, combining Cresta's conversational AI technology with Salesforce's CRM platform.

Salesforce is promoting Health Insights, an AI-powered feature that analyzes data and system complexity to generate prioritized, actionable next-best-action recommendations within the user's workflow.

Salesforce published a blog post explaining how to configure proactive alerts in Tableau Next so users are automatically notified of risks and trend shifts without manually checking dashboards.

Salesforce Ben tracked how often Salesforce executives said CRM at Dreamforce from 2022 to 2026, illustrating the company's rhetorical shift from CRM-first messaging toward AI positioning.

Let’s take a look at these two CRMs side by side to see which would be a better fit for your business.

The Salesforce Certified Platform App Builder exam was refreshed on August 21 for the Summer 26 release, and its pass rate jumped from 63% to 73%, indicating a notable shift in exam difficulty or content.

A blog post shares seven ready-made HTML message templates to enhance the appearance and UX of Salesforce Screen Flows.

Salesforce sent an email warning admins to prepare for three certificate changes, citing security vulnerability and service disruption risks if orgs do not act in time.

Salesforce Ben argues most Salesforce Admins have never tried vibe coding tools despite the trend, urging admins to experiment with AI-assisted development in 2027 to stay competitive.

Salesforce researchers are studying how agentic AI affects knowledge workers' existing skills while helping them accomplish new tasks, exploring the balance between productivity gains and skill erosion.

Salesforce highlighted its Data 360 integration with Snowflake using zero-copy data sharing, aimed at powering agentic AI applications without duplicating enterprise data. The approach lets Agentforce and related tools access Snowflake data directly, reducing integration overhead.

10K's 2026 Salesforce Talent Ecosystem Report found global demand for Salesforce professionals fell 13%, a reversal from the prior 8% rebound, even as certain specialist skills saw strong growth.

Salesforce Blog outlines seven agentic AI customer service strategies aimed at helping startups with lean teams scale support operations without increasing staff workload.

Salesforce signed a deal to acquire Rune Technologies, a military logistics software provider, marking its largest national security acquisition to date and expanding its Missionforce defense unit.

Salesforce agreed on October 20 to acquire AI marketing company Braze for about $5.66B, with closing expected in fiscal 2028 pending approvals, raising questions about the future of Marketing Cloud and its partner ecosystem.

A guide outlines a four-step framework for prototyping Salesforce Screen Flows and Lightning Record Pages before building in a Sandbox, aiming to speed up development iteration.

Salesforce Ben reports that inefficient AI token usage, driven by pricing changes and the Trusted Enterprise AI Harness, is causing organizations to burn through Flex Credits faster than expected without proportional returns.

Salesforce has signed a definitive agreement to acquire Rune Technologies, an edge-native logistics and sustainment software provider serving the US military and allied nations, expanding Salesforce's footprint in defense and government supply chain management.

Salesforce Blog post on designing AI experiences that support human creativity, expertise and judgment, offering five guiding questions for designers building AI-human interactions.

Salesforce's engineering blog shares seven architectural lessons from building with the Tooling API, covering its object model, dependency management, async execution and safer destructive operations. Useful guidance for developers building tools on the Salesforce platform.

Salesforce is opening a new innovation center in Washington, D.C. to serve public sector customers and partners, signaling continued investment in government-focused Salesforce offerings.

Salesforce published a practitioner's guide covering how to implement RCS (Rich Communication Services) messaging within Marketing Cloud Next, giving marketers a new mobile messaging channel option.

Salesforce Time introduced Flow Search, a free Chrome extension designed to speed up everyday admin tasks by making it easier to locate flows within Salesforce orgs.

Salesforce Blog highlighted lesser-known capabilities of Agentforce Coworker aimed at startups, showcasing use cases for the AI agent product relevant to teams evaluating Agentforce adoption.

Microsoft is offering buyouts to 60,000 employees as 2026 tech industry layoffs exceed 135,000, reflecting continued hiring contraction across the sector that Salesforce professionals operate within.

10K's 2026 Salesforce Ecosystem Report highlights Health Cloud as a rapidly growing Industries product, suggesting partners and consultants should watch healthcare vertical demand alongside Agentforce and Data 360.

Salesforce opened the Call for Participation for TDX 2027, inviting architects to submit session proposals, giving Salesforce architects and MVPs an early opportunity to shape the conference agenda.

Salesforce Ben outlines seven architecture decisions for Salesforce-Jira integrations to avoid manual handoffs, citing Salesforce's 2026 Connectivity Benchmark on sync issues between support and engineering teams.

Salesforce introduced the Slack Code API, giving developers and AI agents a shared code channel within Slack for collaborative coding workflows.

Salesforce Ben published a tutorial on building custom skills in Anthropic's Claude AI assistant, explaining how to package reusable capabilities for the model.

Salesforce's Agent Fabric platform now includes Agent Evals and API Evals for cross-platform agent testing, plus a cost and kill-switch control layer that is generally available, targeting broader rollout by January 2027.

Salesforce is integrating Contentful as a content layer to give AI agents structured context about customers and products, aiming to improve how agentic systems represent brand and customer data.

Salesforce published guidance on using agentic AI to align marketing and sales teams, citing customers TaskUs and Cloud Protection by WithSecure as examples of closing collaboration gaps.

Salesforce added Agent Evals, API Evals and hard spending caps to its Agent Fabric control plane, letting admins monitor AI agent performance and limit runaway usage costs as models and APIs change.

A Salesforce survey of 250 US executives found AI insights often go unshared, with 66% of workers unknowingly duplicating colleagues' AI efforts and 59% reporting stalled work due to isolated, single-user AI tools.

Salesforce marks 20 years of the Trailblazer Community, tracing its origins from message boards and the IdeaExchange to the first user groups and MVP program.

Salesforce's State of Agentic AI report surveys small businesses on adoption of agentic AI, highlighting growing interest and competitive pressure to adopt smart automation.

Salesforce expanded Agent Fabric with new Agent Evals, letting leaders continuously monitor AI agent performance and costs across any platform to catch failures and runaway spend before they affect customers.

Salesforce released its October 2026 B2C Commerce update, focused on tools to speed up catalog management and development work ahead of the holiday shopping season.

A leader from the Serviceblazer community reflects on Dreamforce, and what everyone in service should take away from the event.

Salesforce Ben is running its annual 2026-27 salary survey as Salesforce job titles and AI-related roles evolve, helping professionals benchmark their compensation.

Salesforce Ben outlines how document generation and eSignature tools integrate with Salesforce and AI to streamline contract and document workflows for sales, legal, and marketing teams.

Salesforce highlights how integrating Slack with CRM speeds up sales cycles by reducing delays between customer conversations, helping reps close deals faster.

Opinion piece questioning whether every use case needs AI automation; discusses Salesforce Agentforce messaging but offers no news, product update, or release.

Salesforce Ben analyzes mixed signals in the Salesforce ecosystem: company revenue and AI/data businesses keep growing and partner counts hit records, but demand for Salesforce talent shows signs of weakening beneath those headline figures.

Salesforce issued guidance on critical PHP vulnerabilities (CVE-2026-109618 and CVE-2026-109619) patched in PHP 8.5.12, 8.4.27, 8.3.36 and 8.2.35, which could allow unauthenticated remote code execution. Salesforce customers running affected PHP versions should patch promptly to avoid security exposure.

Salesforce describes how it uses its own AIforce platform internally to adopt headless architecture across employee tools, offering a template customers can apply to their own Salesforce implementations.

Salesforce Blog outlines best practices for building performant semantic models in Tableau Semantics, covering structure, testing, governance, and query speed at enterprise scale.

Salesforce introduces tiered monetization for ISV partners through AgentExchange Commerce and second-generation managed packaging permission set licenses, letting partners offer differentiated access levels and pricing tiers instead of a single flat per-user model.

Salesforce is rolling out email-based login as the new default for login.salesforce.com and test.salesforce.com, starting with production orgs in October, replacing username-based login for most users.

Salesforce Blog published guidance on optimizing Data Cloud 360 ingestion strategies to reduce credit consumption while preserving data value, relevant for teams managing Data Cloud costs.

Salesforce architects are increasingly moving into Forward Deployed Engineer roles, a trend Salesforce Ben attributes to AI driving new hybrid technical-implementation positions across the ecosystem.

Salesforce's October 2026 Life Sciences Cloud newsletter highlights a shift from promotion to adoption following Dreamforce 2026, as customers move from early trials to broader deployment of the product.

Salesforce Break published Part 2 of a tutorial series showing how to connect Data Cloud to Agentforce Studio to build an agentic RAG pipeline using vectorized data.

Salesforce Break published Part 1 of a tutorial series on setting up web crawlers in Data Cloud to keep AI agents grounded in real-time, accurate data.

Salesforce announced the Marketing Cloud Winter '27 release, featuring over 60 updates including agentic campaign capabilities, Personalized Paths within Flow, and the ability to send to 5 million app users in 90 seconds.

Salesforce is promoting agentic AI approaches to hardware asset management, replacing manual spreadsheets and ticketing with conversational, lifecycle-oriented automation.

Researchers disclosed severe PHP vulnerabilities this week, prompting emergency patches; the incident highlights how AI is accelerating discovery of long-hidden security flaws across widely used systems.

Anthropic unveiled Claude Duet, a proactive always-on AI agent that identifies tasks needing attention and continues working autonomously, signaling a shift from reactive to proactive AI agent design.

Salesforce was named a Leader in the 2026 Gartner Magic Quadrant for Digital Commerce for the 11th consecutive year, positioned furthest right on Completeness of Vision, reinforcing Commerce Cloud's standing in the enterprise commerce market.

IDC MarketScape named Salesforce a leader among worldwide agentic AI platform vendors, citing brand and distribution scale, hybrid reasoning with deterministic control, and a grounded native data foundation.

Salesforce has opened direct talks with partners after confusion over new agentic billing changes, including charges for agentic MCP and API calls, following partner pushback reported to Salesforce Ben.

Most Salesforce Power BI integrations begin with one practical request: bring CRM data into a dashboard. The first connection may be simple, but more data, custom objects, reporting models, refreshes, and governance controls can make it business-critical infrastructure.

A how-to guide explains configuring Salesforce Flow's Send Email action to use the platform's default no-reply address even when it is missing from the dropdown selector.

Salesforce Ben examines how the Admin role is evolving amid AI adoption, discussing whether admins must learn code, take on architect responsibilities, or face increased scope creep by 2027.

Salesforce is redesigning its Field Service mobile app with guided workflows, a headless setup option, and voice-to-form input to streamline hands-free technician work in the field.

A nonprofit CTO described Salesforce Field Service as transformative for centralizing operations on a lean budget, illustrating adoption value for resource-constrained organizations.

Salesforce introduced the Agent Context Engine to help AI agents pull trusted, unified context from CRM and other systems before taking action, aiming to improve agent decision accuracy beyond CRM data alone.

Salesforce agreed to acquire AI marketing platform Braze for approximately $5.66 billion, continuing its 2026 AI-focused acquisition strategy, with the deal expected to close in fiscal year 2028.

Salesforce introduces Superbadge Cohort Learning, a format that groups Trailblazers together to work through real-world scenarios and earn superbadges collaboratively rather than individually.

Salesforce agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, expanding its marketing and engagement capabilities within the CRM ecosystem.

Salesforce Newsroom announced Slack Frontline, a new offering aimed at frontline workers across shifts and sites, extending Slack's platform beyond desk-based teams.

Salesforce Newsroom argues that as personal AI agents handle more customer service requests, they will generate rather than reduce contact center volume since businesses must still complete unresolved tasks, a trend relevant to Agentforce strategy.

Salesforce AI Research introduced Launa-Omni, a real-time two-way conversational voice model, sharing new evaluation results. It signals continued investment in Salesforce's AI research beyond Agentforce, relevant to the platform's broader conversational AI roadmap.

A 10K Ecosystem Report shows global demand for Agentforce skills grew 63% year over year, with Agentforce now representing 9% of Salesforce job listings, up from 5%, even as many pilot projects stall before reaching production.

Salesforce published guidance for setting up Help Agent, an AI service teammate, for new care teams on their first day, covering configuration tips to get the agent working with customer data quickly.

Salesforce Ben outlines approaches for managing documents like contracts and spreadsheets that live outside Salesforce objects, combining external storage systems with native Salesforce user experience for better accessibility.

Salesforce will invest 1 billion dollars in Spain over five years, naming Madrid its EMEA South hub to expand offices, AI workforce development and customer innovation in the region.

Salesforce confirmed Trailblazer Community forums will migrate to Slack starting November 2026, raising concerns about preserving two decades of community knowledge and discussion history.

Salesforce Ben outlines five tips for getting non-technical staff to adopt AI tools, noting user adoption remains a major barrier to AI success within the Salesforce ecosystem.

This post explains how the Collection Filter Criteria resource works in Salesforce Flow, comparing it to Collection Filter and Collection Sort and outlining when to use it.

Salesforce Blog published a workplace wellness piece on menopause support at work, part of its general business/HR content rather than product news.

Kawasaki Engines used Salesforce partner ForeFront to modernize its dealer network technology, generating 6.5 million dollars in new business within 90 days, illustrating Salesforce platform ROI for manufacturing and channel sales use cases.

Salesforce previewed a Collection Filter Criteria resource for Flow in the Winter '27 release, letting admins filter collections directly within automations. This simplifies flow logic and reduces reliance on formulas or Apex for collection-based filtering.

A general guide to ChatGPT and Codex tools for Salesforce professionals, not a Salesforce news item or announcement.

Salesforce published a blog post introducing CRM concepts for non-technical users, aiming to make customer relationship management accessible without coding knowledge or technical jargon.

A 2027 Salesforce Ecosystem Report from 10K found job demand for Salesforce roles fell 13%, driven by AI adoption, a shift toward specialization, and jobs spreading across the broader ecosystem.

Salesforce rolled out five new IdeaExchange features, improving how the community proposes and tracks product feature requests on the platform.

Salesforce clarified its MFA enforcement timeline after support communications caused confusion, following production enforcement that began in late July. Admins should review current guidance on MFA and phishing-resistant enforcement requirements.

Salesforce will give free Slack Enterprise access to millions of UK higher and further education students, expanding Slack's reach in the education sector and broadening the platform's user base ahead of future paid adoption.

HMRC selected Salesforce to modernize UK tax services for citizens and businesses, a major public-sector win that expands Salesforce's government footprint and signals continued demand for its platform in large-scale digital transformation projects.

Salesforce will retire the OAuth 2.0 Username-Password Flow on February 20, 2027. Admins and developers relying on this authentication method need to migrate to a supported OAuth flow before the deadline.

Salesforce announced Tottenham Hotspur deployed an Agentforce-powered AI agent called Ask Spurs to unify over 4.6 million fan accounts across 10+ systems, reaching an 86% engagement rate. It illustrates Agentforce adoption in sports and fan engagement use cases beyond traditional CRM.

Salesforce describes growing volume of security findings from AI-assisted code scanning outpacing engineering capacity to remediate, highlighting new challenges in managing agentic AI security at scale.

Salesforce Break highlights Winter '27 Release admin-focused updates covering data management, security controls and user experience improvements, beyond headline features, relevant to admins managing permissions, record access and Lightning App Builder layouts.