Week 28, 2026

19 stories

The week's Salesforce ecosystem news in one place.

Everything that mattered in the Salesforce ecosystem between Jul 06 and Jul 12, 2026: 19 curated stories from Salesforce Ben, Salesforce Blog, Salesforce Break, Salesforce Newsroom.

How Kogan.com Automated 67% of Customer Inquiries and Tripled Resolution

E-commerce retailer Kogan.com used Agentforce across multiple use cases to automate 67% of customer inquiries, raising its resolution rate from 6% to 67%, illustrating measurable ROI from agentic AI deployment. (Salesforce Blog, Jul 10, 2026)

Has Salesforce’s “Click Not Code” Vision Failed?

The article questions whether Salesforce's low-code clicks-not-code philosophy still holds as the platform grows more complex, a concern relevant to admins who built careers on declarative tools. (Salesforce Ben, Jul 10, 2026)

Why Is the Salesforce AI Evolution Taking So Long

Citing the Salesforce Architect Survey 2026, the piece examines why enterprise adoption of Salesforce's AI capabilities is progressing more slowly than expected despite AI's proven value elsewhere. (Salesforce Ben, Jul 10, 2026)

Why Marketing Cloud Next Forces Us All to Rethink Our MarTech Identity

A marketing technologist argues Salesforce Marketing Cloud Next represents a genuine, not cosmetic, shift that will require MarTech professionals to reconsider their roles and skill sets. (Salesforce Ben, Jul 10, 2026)

How Salesforce Professionals Can Reskill for the AI‑Augmented Workforce

The piece offers practical reskilling guidance for Salesforce professionals and implementation partners to stay competitive as AI takes on more complex engineering and implementation tasks. (Salesforce Ben, Jul 10, 2026)

Salesforce Backtracks on Permission Retirement in Profiles

Salesforce has indefinitely delayed its planned Spring '26 retirement of permissions from Profiles after customer feedback and remaining feature gaps, meaning admins can continue relying on profile-based permissions for now. (Salesforce Ben, Jul 09, 2026)

Salesforce Winter ‘27 Release: What to Expect and How to Prepare

Salesforce previews Winter '27 Release Updates that will be enforced starting September 2026, advising admins to review and test affected features in advance to avoid disruption to existing functionality. (Salesforce Ben, Jul 09, 2026)

What You Can Learn From Two Marketing Cloud Next Onboarding Journeys

Rawlings Sporting Goods and Indiana Wesleyan University describe two different approaches to onboarding Marketing Cloud Next, offering lessons for other organizations planning their adoption path. (Salesforce Blog, Jul 08, 2026)

How Batteries Plus Reengaged Customers to Generate $15M in Pipeline with a Lean Team

Batteries Plus partnered with Rosetree Solutions to deploy Agentforce, generating $15 million in pipeline with a lean team by accelerating outreach velocity amid continued double-digit commercial growth. (Salesforce Blog, Jul 08, 2026)

Never Log Into Salesforce Again? Slackbot ‘Now Does Anything CRM Can’

Salesforce says new MCP servers let Slackbot access CRM data, Tableau, Data 360, and Agentforce, enabling users to perform Salesforce actions from Slack without logging into the CRM directly. (Salesforce Ben, Jul 08, 2026)

How to Set Up Intelligence Briefs with Tableau Next and Slackbot Skills

Salesforce published guidance on configuring Intelligence Briefs, showing how to turn Tableau Next semantic models into automated conversational analytics briefings delivered through Slackbot Skills. (Salesforce Blog, Jul 08, 2026)

Microsoft Cuts 4,800 Jobs, Insists AI Won’t Replace Staff

Microsoft is cutting 4,800 jobs, including in its B2B Commercial SaaS unit, about 2.1% of its global workforce, while stating AI is changing work rather than replacing staff, amid heavy AI infrastructure investment. (Salesforce Ben, Jul 08, 2026)

Slackbot Can Now Do Anything Salesforce Can. Just Ask.

Salesforce Newsroom announced that Slackbot can now perform Salesforce actions directly, part of a broader push to embed CRM, Tableau, and Agentforce functionality into Slack. (Salesforce Newsroom, Jul 08, 2026)

U.S. Air Force Leverages Missionforce to Modernize Sustainment and Operations for $13.5 Billion Vehicle Fleet

The U.S. Air Force is using Salesforce's Missionforce platform to replace legacy ERP systems and modernize logistics for its 100,000-vehicle fleet, building on a $72M ELA and a $5.6B Army IDIQ deal, signaling growing defense sector adoption. (Salesforce Newsroom, Jul 08, 2026)

Balancing Security and Agility: Updates to Step-Up Authentication for Reports and Dashboards

Salesforce updated Step-Up Authentication for Reports and Dashboards to strengthen security around sensitive report data while balancing user agility, relevant for admins managing access controls. (Salesforce Blog, Jul 07, 2026)

Is Setup with Agentforce Ready for Prime Time?

The article evaluates Setup with Agentforce, a conversational tool letting admins explore configurations and get security recommendations via natural language, questioning whether it is mature enough for production use. (Salesforce Break, Jul 07, 2026)

Meet the Next Generation of Builders: How They Work and What They’re Making

A Salesforce Newsroom feature profiles engineers building on the platform, including an example from Field Service onboarding development, highlighting how new builders approach product design challenges. (Salesforce Newsroom, Jul 07, 2026)

Does Your Company Have an AI Accountability Problem?

The piece argues that while building AI agents is straightforward, most organizations lack the governance structures needed to operate them responsibly, raising accountability questions for enterprise AI deployments. (Salesforce Blog, Jul 07, 2026)

Salesforce Deepens Commitment to Switzerland with $1 Billion Investment to Accelerate Agentic AI Transformation

Salesforce CEO Marc Benioff announced a $1 billion investment in Switzerland to accelerate agentic AI transformation, unveiled ahead of the AI for Good Global Summit in Geneva. (Salesforce Newsroom, Jul 07, 2026)

Browse all weekly digests, today's stories on the homepage, or the complete release notes.

📅 Winter '27 Key Dates

Summer '26
Live on all instances

Winter '27 Sandbox Preview
Around August 29, 2026
Test new features safely before production.

Winter '27 Production Rollout
Aug 29, Oct 3 and Oct 10, 2026
Main release weekends; dates vary by instance.