Salesforce News

A tutorial describes using native Salesforce Flow instead of Apex to handle timezone offsets, since system time fields are stored in GMT but org and user timezone settings affect how timestamps display.

Salesforce Newsroom announced 'Slackforce,' signaling deeper integration of Slack into the core Salesforce platform and branding.

Salesforce published a resource hub consolidating Dreamforce '26 financial services content for both in-person and Salesforce+ attendees to reference during and after the event.

Salesforce+ will stream several Dreamforce 2026 keynote sessions for professionals unable to attend in San Francisco, with the conference agenda builder now live.

Salesforce is partnering with HP to deliver simplified, connected point-of-sale hardware aimed at helping retailers onboard seasonal staff quickly during peak shopping periods.

OpenClaw, an open-source local AI agent platform, released version 2.0 adding multiplayer support, its first major update since its 2025 launch as ClawdBot.

Salesforce outlines five ways marketing professionals can use Dreamforce attendance for career development beyond product announcements and keynotes.

As Dreamforce approaches, commentary questions whether Agentforce remains relevant given growing attention on Salesforce's newer Claudeforce offering built with Anthropic's Claude.

Salesforce expanded Agentforce with new prebuilt AI agents for sales, service, commerce and workforce tasks, designed to pursue multi-day goals and improve autonomously.

A technical guide explains patterns for building secure asynchronous Salesforce webhook integrations on public cloud infrastructure using OAuth and connector approaches.

Salesforce's Winter '27 release introduces Flow Tags, a new feature letting admins organize and categorize Flows more easily within an org.

A guide details how Agentforce agents are provisioned as full Salesforce users with logins, licenses and permissions, clarifying access and security implications for admins.

Salesforce introduced Service Insights, an agentic analytics feature powered by Tableau Next that surfaces AI-driven insights directly in service agents' workflow to speed case resolution.

Salesforce recapped Dreamforce 2026 announcements covering Claudeforce, customer success initiatives, and agents operating at scale.

Salesforce marked the 20th anniversary of its Trailblazer Community, tracing its growth from a small discussion board to a global membership now positioned around the agentic AI era.

A tutorial covers SOQL fundamentals for Salesforce admins, addressing common reporting limitations like cross-object data pulls that standard report types cannot handle.

Salesforce outlined four ways partners can add value for customers and prospects attending Dreamforce 2026.

Salesforce formalized platform chief Rohan Kumar's internal engineering harness into an official product with a name, six capabilities, a control plane, and a defined delivery timeline.

Salesforce published guidance on using native Experience Cloud capabilities around the Account object to configure authentication routing, data access alignment, and scalable onboarding.

Salesforce became title sponsor and technology partner of FIDE, bringing Agentforce 360 and Slack to major chess events to power real-time rankings and AI-driven fan experiences for 800 million global fans.

Salesforce Ben previewed notable celebrity and thought-leader speakers confirmed for Dreamforce 2026, taking place September 15-17 in San Francisco.

Salesforce Blog outlines a four-step framework for planning and managing multiple AI agents within a single tool.

Salesforce unveiled a Trusted Enterprise AI Harness, a new architecture and AI Control Plane giving AI systems shared context to act reliably across customer and business data.

Salesforce completed its acquisition of Fin, formerly Intercom, adding a customer agent platform to automate and improve customer service outcomes.

Salesforce published a guide to Dreamforce 2026, highlighting sessions on Business as a Platform for Change along with networking and event activities.

Salesforce detailed how it scaled agentic coding practices across its 15,000-person engineering organization, following up on an earlier account of the initial shift to agentic development.

Ahead of Dreamforce '26, analysts speculate the headline announcement could deepen Salesforce's partnership with Anthropic, building on Agentforce's 2024 launch.

Salesforce Blog outlines six tips and tools for maximizing employee-facing AI agents built on the Agentforce platform.

Salesforce's CFO Priorities Report, based on a survey of 865 finance leaders, finds CFOs increasingly relying on AI and agents to manage growing revenue complexity.

Salesforce Ben outlines seven decisions marketing teams should make before activating AI agents in Marketing Cloud Next, covering audience targeting, content and personalization controls.

An explainer describes Salesforce Agentforce, the company's platform for building and deploying AI agents, covering its core capabilities and how to get started.

Salesforce Ben warns that Claudeforce, expected to go GA at Dreamforce, may see limited adoption because its premium features require an additional paid license.

Salesforce Ben highlights 13 recommended sessions to attend at Dreamforce 2026, which now lists over 1,393 sessions in its catalog, helping attendees plan their schedules.

Salesforce is promoting an always-on scheduling agent at Dreamforce, part of its Agentforce lineup for automating appointment booking.

Salesforce highlights a one-year retrospective on using Agentforce to reimagine internal IT and HR service delivery, citing recognition as an innovator in employee services.

Salesforce previews its Dreamforce 2026 (Sept 15 to 17) service track, covering new Agentforce Service features, customer sessions, and upcoming launches across service channels.

Salesforce details its Moirai time series forecasting model, which has surpassed 30 million Hugging Face downloads and ranks highly on industry benchmarks since its 2023 debut.

ServiceNow acquired Sweep, a Salesforce ecosystem DevOps and org visualization tool, for a reported 400 million dollars, signaling consolidation around delivery tooling for Salesforce admins and architects.

Salesforce highlights how life sciences companies are shifting from static regulated content to AI-driven compliance workflows, aiming to speed up Medical, Legal, and Regulatory review cycles.

Salesforce launched Proactive Intelligence for Life Sciences, a solution unifying content, compliance, and care signals to help pharma teams reduce delays in MLR reviews and respond faster to care gaps.

Agentic coding tools like Claude Code and Cursor are becoming primary work interfaces, connecting to Salesforce and other systems via MCP servers, changing how admins and developers execute existing project backlogs.

Salesforce admins and developers report the classic Developer Console missing from some sandbox orgs, sparking a Reddit discussion about whether Salesforce is phasing it out in favor of newer tooling.

Salesforce holds about 24% of global CRM market share with over 150,000 customers, prompting scrutiny of whether pricing reflects fair value for that dominance.

Salesforce's Winter '27 release, now in preview, adds Flow Tags, letting admins categorize and organize flows for easier discovery.

A guide explains Model Context Protocol (MCP) and its relevance to Salesforce admins working with AI agents, noting MCP is a broader AI technology, not Salesforce-specific.

Salesforce is hosting Dreamforce September 15-17 in San Francisco, with insurance-focused sessions on AI adoption available in person and via free Salesforce+ streaming.

USGBC, which manages LEED certification across 180 countries, completed a two-year overhaul of its service technology on Salesforce, achieving a 22% performance improvement to better support its global community.

Salesforce is running a Trust and Security track at Dreamforce 2026, including a Security Keynote and hands-on training focused on securing agentic AI deployments.

Salesforce restructured its licensing tiers and added Agentforce, but analysts advise mapping tier features against actual usage before upgrading, treating Salesforce's value claims cautiously, and waiting on final Industry Edition pricing due later this fall.

ServiceNow reportedly acquired Israeli AI startup Sweep, which builds an agentic governance layer connecting enterprise platforms including Salesforce, HubSpot, and ServiceNow, in a deal worth hundreds of millions of dollars.

An article examines Anthropic's certification program and whether it offers meaningful value for Salesforce professionals considering it as a credential.

Salesforce and Anthropic are deepening ties through Claudeforce, with tighter integrations, APIs and MCP support letting Salesforce customers connect Claude to their data and workflows, positioning the two platforms as complementary rather than competitors.

Salesforce outlines four Flow types marketers can use to get started with Salesforce Flow for automating marketing tasks.

A Salesforce Ben piece questions whether predictions of SaaS's decline, driven by AI disruption fears, are overstated, examining market signals around the sector's outlook.

Salesforce shares a practical framework for implementing Agentforce Marketing, covering where to start, foundational setup, and tying agents to measurable business outcomes.

A Salesforce Ben article argues that Salesforce Flow's history shows clicks-not-code automation still requires real understanding, illustrating limits of relying purely on AI vibe coding.

Salesforce highlights its pro bono fellowship program, where employees volunteer their skills to help nonprofits address AI adoption gaps.

Guide explains how to control Data Cloud credit consumption using data space filters, Digital Wallet DLOs for usage tracing, and refresh cadence tuning to avoid invoice spikes.

OpenAI's ChatGPT experienced a major outage with over 10,000 user reports, a reminder of the AI infrastructure dependencies Salesforce customers using generative AI tools may face.

Salesforce says it is using frontier AI models to strengthen cybersecurity defenses and protect customer data amid a changing threat landscape.

Salesforce published guidance for ISV partners on building a headless experience layer so their Apex, Flows, and customer experiences remain accessible to AI agent harnesses like Claude and ChatGPT.

Salesforce Ben reports Salesforce is replacing existing plans with three new editions, Core, Advanced, and Max, bundling AI, Slack, Tableau, and security across Agentforce Sales, Service, and Industries.

Salesforce introduced multi-cart collaboration for B2B commerce, letting buying groups share and edit carts together instead of forcing team purchasing into a single-user model.

Salesforce officially launched new Core, Advanced, and Max editions bundling Slack, Tableau Next, Premier Success Plan, security, and AI, claiming the Max edition delivers 60% more value than Agentforce 1 at no extra cost.

Customer engagement firm Smarsh is expanding its use of Salesforce Agentforce after reporting strong customer support results, according to Salesforce Newsroom.

Salesforce published a Dreamforce 2026 agenda guide for wealth and asset management professionals, framing the September 15-17 event around scaling agentic AI in financial services.

Salesforce announced Dreamforce 2026 will run September 15-17 in San Francisco with free livestreaming on Salesforce+, featuring banking-focused keynotes and sessions on AI and Agentforce.

An article discusses how Salesforce professionals should prioritize certifications strategically rather than collecting many at once, reflecting a tighter job market for ecosystem talent.

Salesforce published a Trailblazer Community guide for Dreamforce 2026, covering networking tips as the community marks its 20th anniversary.

Salesforce highlighted its 2026 Customer Service Award winners, emphasizing that successful AI-driven customer service requires solving the right problem and building proper technical foundations.

An analysis of emerging Salesforce ecosystem job roles finds AI is reshaping traditional positions, making some roles harder to break into while creating new ones.

An article argues that document workflows breaking outside Salesforce during quoting, contracts, and approvals cost sales teams significant time and revenue.

A guide explains how Einstein Activity Capture syncs emails and calendar events as Salesforce activities to improve visibility for sales and service teams.

Salesforce discusses building an integration strategy to connect tools to its platform, positioning integrations as key to maximizing platform value.

An article examines how Salesforce is evolving its multi-product ecosystem, combining CRM, Slack, MuleSoft, Tableau, Data 360, and Agentforce into a unified platform strategy.

Opinion piece discussing why Salesforce architects question the value of the Certified Technical Architect credential; not a news announcement.

Salesforce describes how its engineering organization applies AI to convert enterprise data into operational intelligence, aiming to speed up decision-making across its product portfolio.

Salesforce outlines an agentic CCaaS model that connects agents, AI, and customer data across service interactions, signaling a shift in contact center strategy.

Salesforce guidance recommends documenting the rationale behind org conventions and governing them so standards stay durable as the platform, org, and team change over time.

Slack launched Slack Code, integrating AI coding agents such as Claude Code, Devin, and GitHub Copilot directly into team channels to connect agent work with team collaboration.

Salesforce launches Setup with Agentforce, an AI-assisted feature that helps admins navigate and configure Setup rather than only serving end users or customers.

Generic marketing advice about using social AI agents to manage social media feeds, not specific to Salesforce products or platform.

Salesforce was named a Leader in the 2026 Gartner Magic Quadrant for Healthcare Provider Industry Cloud Platforms, with Agentforce Health enabling unified patient data and autonomous care agents.

Salesforce published guidance for planning a Dreamforce 2026 agenda across its 1,600+ sessions.

Guidance on auditing a Salesforce integration built by a previous developer or partner, covering how to assess and take ownership of inherited pipelines.

Winter '27 introduces Split by Field Value and Split by Date elements in Flow Builder, adding native branching logic options beyond the traditional Decision element.

Salesforce says Winter '27 AI agents can run entire workflows end to end, such as qualifying pipeline or resolving cases, across Slack and other channels rather than assisting one task at a time.

Salesforce will auto-enable Agentforce by default in Winter '27 for orgs with Foundations or Agentforce 1 Edition licenses, a change admins should be aware of even without opting in.

Analysis questions whether Salesforce can keep its CRM market lead, noting it has held the top spot since 2012 with 20.0% market share in 2025 ahead of Oracle and Microsoft.

A tutorial explains how to use Salesforce Prompt Templates to translate text within the platform, showing a practical low-code application of generative AI features.

As of Spring '26, Salesforce's next-generation DevOps Center runs natively in production orgs without a managed package, replacing Change Sets with a more integrated release management tool.

The article argues that Prompt Templates offer a simpler alternative to autonomous AI agents for many Salesforce workflows, contrasting with Salesforce's heavy agent-focused marketing push.

Salesforce and Anthropic announced Claudeforce on August 26, 2026, an expanded partnership embedding Claude's reasoning with Salesforce data, workflows, and governance directly inside Claude, aiming to meet sellers where they already work.

Salesforce published a marketer's guide to attending Dreamforce 2026, offering suggestions on sessions and activities to prioritize over three days.

Salesforce Ben published a list of 10 tips for using Anthropic's Claude to help Salesforce admins increase productivity within their orgs.

More than 20 employees have left OpenAI to return to Salesforce, reflecting intense competition for AI talent between the two companies.

Salesforce named Gwen Stefani and Usher as headline performers for Dreamfest, the concert closing Dreamforce 2026, which runs September 15 to 17 in San Francisco.

An analysis examines the decline in Trailhead's popularity despite its long history as a key onboarding and learning tool in the Salesforce ecosystem.

A Salesforce overview page describes the company's agentic CRM platform, positioning AI agents as central to customer relationships and business transformation.

Salesforce announced the winners of its redesigned 2027 Partner of the Year Awards, recognizing partners driving customer transformation across the ecosystem.