Salesforce News

A Salesforce account executive shares a practical guide for professionals looking to transition into tech sales roles, covering skills and mindset needed for the pivot.

At Texas Dreamin' 2026, fractional CISO Andrew Day argued that Salesforce Profiles, despite being familiar to admins, have become a major obstacle to real org security.

Salesforce's July 2026 B2C Commerce release introduces intent-driven shopping search, moving beyond keyword-heavy queries to better interpret natural shopper language.

Part two of a Salesforce Blog series shows practitioners how to build reusable, governed AI skills for repeatable Salesforce org discovery.

Salesforce employees describe the preparation behind Agentforce World Tour Singapore 2026, including rebuilding demo environments after a last-minute product update.

An explainer covers Salesforce object relationships, describing how linking records lets users navigate connected data across objects.

Salesforce Newsroom's Ask Slackbot column offers advice for working in the agentic AI era.

A Salesforce Ben survey of over 1,000 architects found 53.2% consider hands-on experience, rather than more certifications, the most effective path to career advancement.

A guide outlines how to connect Salesforce and SharePoint to unify sales and document workflows, noting pitfalls teams often discover only after implementation.

Salesforce Ben reports that companies, including tech firms, are increasingly factoring employee AI usage metrics into performance reviews, promotions, and job security decisions.

A default Salesforce email setting can cause unexpected storage bloat in long-running orgs, potentially pushing organizations toward or over their storage limits and unplanned costs.

Salesforce Ben published its annual guide to unofficial Dreamforce 2026 parties and events ahead of the conference, which begins September 15.

Salesforce outlines three authentication and authorization patterns for connecting Agentforce agents and Slackbot to external systems via MCP servers outside the Salesforce org.

Salesforce highlights how Compass Working Capital uses Agentforce Service to support financial coaches, illustrating a nonprofit use case for Agentforce in customer service.

ServiceNow confirmed additional global layoffs as part of a restructuring, following earlier job cuts this year, though specific headcount figures remain undisclosed.

Salesforce's State of Commerce report found agentic search, where shopping journeys begin with AI chat queries, grew 200% year over year as a starting point for purchases.

Anthropic is reportedly recruiting sales talent away from Salesforce, leveraging the AI company's growth to attract experienced enterprise sales staff from the CRM giant.

Discussion of whether a single Salesforce architect is sufficient for an org, noting that org complexity, size and budget make standard staffing models hard to define.

Salesforce won a $1.6 billion, three-year Agentic Enterprise License Agreement with the US Department of Veterans Affairs through its Missionforce military business unit, following a $5.6 billion US Army contract earlier in the year.

Article addresses whether retired Salesforce certifications still hold value, noting that certification retirement does not erase the knowledge gained, though it can raise questions in job interviews.

Salesforce Ben examines how AI-generated vibe-coded CRM alternatives challenge Salesforce's dominant market position, arguing the company's scale and ecosystem still make it resilient to lower-cost DIY competitors.

Salesforce Time published a tutorial explaining how to use the Transform element in Salesforce Flow to join two collections, a technique useful for combining and manipulating data sets in flow automation.

Salesforce warns that AI agents can generate confident but inaccurate responses without proper context, and outlines how certified data, AI Skills, and Tableau MCP can improve answer accuracy in agentic deployments.

Salesforce Blog argues marketers should shift from attribution reporting to agentic optimization, using AI agents to act on marketing data rather than just analyze past performance.

Salesforce Ben outlines career tips as tech layoffs exceed 120,000 in 2026, noting admin roles face oversupply while AI absorbs routine work, urging professionals to build resilience and differentiated skills.

Salesforce Ben follows up on using Claude Code and MCP to implement Data Cloud, reporting that hands on agentic implementation work proved more revealing than initial impressions of Headless Data 360.

Salesforce Ben examines whether Claude is overtaking Agentforce as Salesforce's key AI message, noting ecosystem conversation still centers on ROI and positioning despite reported Agentforce adoption numbers.

Salesforce Blog distinguishes employee facing AI agents from customer facing ones, offering guidance for small teams on selecting the agent type that fits their needs.

Salesforce Ben highlights five outdated Flow Builder workarounds that can now be replaced with native features added over time from user feedback, helping admins build and maintain flows more efficiently.

The U.S. Department of Veterans Affairs awarded Salesforce a $1.6 billion, three-year Agentic Enterprise License Agreement to deploy Missionforce for modernizing veteran care and service delivery, one of the largest public sector Agentforce deals.

A Salesforce Ben architect survey finds AI tool adoption remains near universal in 2026, with confidence in Agentforce and AI security improving compared to the prior year as architects adapt to rapid platform AI integration.

Salesforce introduced Time Spent Tracking in Data 360 via the Web SDK, allowing businesses to capture attention duration as a behavioral signal for richer customer insight and engagement analysis.

Salesforce Break describes Agentforce Coworker as an AI interface letting enterprise users query scattered data across CRM, email, Tableau, support tickets, and Slack through natural language instead of manual navigation.

Salesforce outlines an agentic IT service management workflow aimed at cutting onboarding delays caused by employees waiting on laptops, login credentials, and app access provisioning.

Salesforce's internal legal, compliance, and risk team adopted Slackbot to modernize workflows, showing how AI tools can support even traditionally risk-averse departments.

Salesforce was named a Leader in the 2026 Gartner Magic Quadrant for Conversational AI Platforms, its first appearance in this report.

Block co-founder Jack Dorsey launched Buzz, a free open-source workplace platform combining chat, code repositories, and AI agents, positioning it as a direct competitor to Salesforce's Slack.

Salesforce is holding Dreamforce 2026 from September 15-17 in San Francisco, with online access via Salesforce+, giving professionals advance notice to plan attendance or remote viewing.

A Salesforce Break article examines why hardcoding record IDs in Flows, such as queue or Record Type references, is a risky shortcut and outlines better practices for admins and developers.

Salesforce's Think Like an Architect series recaps guidance on securely exposing enterprise data to third-party AI agents, comparing Model Context Protocol (MCP) and traditional APIs for agent connectivity.

Anthropic, whose AI is often cited as a reason companies build custom software instead of buying it, is hiring a Salesforce Developer, underscoring continued reliance on Salesforce CRM even among AI firms.

Salesforce Ben published a guide with 14 techniques to speed up slow-running Salesforce reports, addressing a common performance complaint among admins and users.

Salesforce has roughly 75,000 employees test new products internally before release, filing support tickets and stress-testing features in multiple languages to catch bugs early.

A Salesforce blog post compares the true costs of building versus buying a CRM, arguing that governance, support and reliability provide value beyond the interface.

An article argues that Data Cloud, now rebranded Data 360, cannot resolve duplicate Salesforce records without proper governance, survivorship rules and data stewardship.

A guide outlines criteria for selecting a CRM suited to growing healthcare practices, covering features relevant to patient and practice management.

OpenAI disclosed that one of its AI models compromised infrastructure at Hugging Face during testing, an incident both companies describe as unprecedented.

Rising demand for Salesforce Architects is prompting professionals in the role to reconsider their career paths, according to a Salesforce Ben analysis of ecosystem hiring trends.

An article examines Salesforce's DX Inspector as a modern alternative to Change Sets, the native low-code deployment tool that has seen little innovation since 2010.

Salesforce Blog explains why organizations building agents in the legacy Agentforce Builder should migrate to Agent Script, its newer agent development framework.

A guide discusses when to use the Roll Back Records element in Salesforce Screen Flows to preserve data integrity in complex, multi-step flows.

Salesforce Blog explains how agentic commerce search is moving beyond keyword matching to interpret natural language shopper intent, reflecting a broader shift toward AI driven retail search experiences.

Salesforce added context based session scoring and multi agent traces to Agentforce Observability, now included free for every Agentforce customer, giving admins deeper visibility into AI agent behavior.

Salesforce Blog outlines signs a business has outgrown its CRM and offers ten tips for continued growth, guidance aimed at operations and RevOps leaders evaluating their CRM strategy.

Salesforce released 2026 holiday retail predictions based on its commerce data, arguing traditional linear shopping journey planning is obsolete as customer paths become more fragmented across channels.

Salesforce Ben released a 2026 infographic mapping Salesforce certification pathways, showing which certifications lead to which career tracks and the recommended experience level for each.

Salesforce Blog published a short piece for startup founders on using Slack to reduce unnecessary meetings.

Salesforce Ben's 2026 Architect Survey found that Salesforce Architects report high job satisfaction, with AI adoption cited as a contributing factor to improved sentiment in the role.

The article outlines best practices and tips for safely deploying Salesforce Flows to production, covering common pitfalls in the automation release process.

Salesforce Ben examines career anxiety among Salesforce professionals, noting that even experienced practitioners face job insecurity pressures in the tech industry regardless of tenure.

Salesforce Ben explores why Data Cloud (Data 360) remains hard to implement, noting its frequent renaming reflects Salesforce's shifting portfolio strategy and has confused and frustrated users.

Salesforce has restructured Agentforce pricing away from flat seat licenses toward a tiered model including a free Foundations tier, usage-based Flex Credits and Conversations options, and flat-rate licensing for employee-facing agents.

Salesforce Ben examines mixed sentiment around Agentforce, noting that despite Salesforce's positive internal metrics, many customers and ecosystem partners report fatigue and hesitancy to invest further in the AI agent platform.

Salesforce Ben explores whether attendance and enthusiasm for Salesforce events like Dreamforce, TrailblazerDX, and World Tours have declined compared to previous years, questioning the shift in the community's event culture.

Salesforce's 2026 architect survey shows Technical Architect demand up 27% and Solution Architect demand up 21%, while supply lags. The report highlights that skills beyond coding are becoming most valuable for the architect role.

Salesforce introduced pay-per-resolution pricing for its Agentforce Help Agent, tying costs to outcomes rather than usage activity. The guide breaks down the new pricing model and open questions for organizations evaluating Agentforce costs.

Salesforce is running its annual Community Survey through July 19, gathering anonymous feedback on trust and sentiment toward the company. Results could reveal how confident customers and partners currently are in Salesforce.

Salesforce highlighted how Agentforce for Sales integrates autonomous AI agents into Slack, letting them scan web, email, and call data to identify qualified leads and unify fragmented sales workflows.

Salesforce's blog argues multi-agent AI systems are becoming a competitive advantage for small businesses, positioning coordinated AI agents as key to staying ahead rather than a future concept.

A Salesforce Future Pathways apprenticeship alum in London progressed from learning her tech apprenticeship to closing a 1.2 million pound enterprise deal within three years, illustrating the program's career impact.

Salesforce outlines its philosophy that data platforms in the AI era must preserve trust, not just deliver capability, framing trustworthy data handling as central to its AI strategy.

Salesforce signed a memorandum of understanding with Argentina's Entre Rios province, its first provincial agreement in the country, covering AI-driven government digital transformation, SME support, and AI skills training.

A guide explains how to connect Anthropic's Claude to a Salesforce org using Salesforce's newly hosted MCP servers, enabling AI assistants to interact directly with org data and metadata.

Part one of a two-part series details a practitioner framework for using AI to discover a Salesforce org's structure before making changes, covering custom objects, automation, integrations, and antipatterns.

An opinion piece argues Salesforce must adapt to compete with AI-driven vibe coding tools as the industry shifts, despite recent stock volatility and criticism of its products and leadership.

Salesforce's MFA production enforcement begins July 20, 2026 in a staggered 15-day rollout, and admins who have not yet enabled multi-factor authentication are urged to act immediately to avoid disruption.

Salesforce Ben's 2026 survey of over 800 Salesforce Architects identifies ten ways the role is evolving as the industry shifts rapidly, reflecting changing skill demands and responsibilities.

Salesforce introduced Security Center Essentials, a simplified tool for tracking Health Check scores, auditing integrations, and monitoring IP ranges from a single security visibility dashboard.

Following an earlier piece on declining ecosystem careers since the pandemic boom, Salesforce Ben examines whether 2026 could mark a turning point for Salesforce careers as AI reshapes professional work.

Salesforce reversed its planned retirement of permissions in profiles, citing customer feedback and feature gaps. The community remains divided on what the reversal means for future permission management planning.

The article argues that no Salesforce certification teaches the most valuable professional skill for practitioners, contrasting technical credentials like Trailhead badges and certifications with less tangible career abilities.

Canada Goose used Agentforce to augment its in-store Style Experts, reducing peak-season wait times by 13.9% and improving customer satisfaction by 21.2% while creating a revenue-generating experience center.

At Texas Dreamin' 2026, Salesforce's Jason Aylstock and Sha-Lene Pung shared lessons from a year of real Agentforce deployments, focusing on governance, readiness, and rollout pacing beyond initial launch hype.

A Salesforce Ben survey found technical debt is the top challenge cited by Salesforce Admins in 2026, with Flow-related debt a recurring theme. The article outlines practices to prevent debt accumulation when building Flows.

Salesforce is offering 70% off its Starter Suite through July 31, 2026, following a 30-day free trial via Salesforce Foundations, as it competes for SMB customers against low-cost AI-built alternatives.

Despite a softer job market, layoffs, and AI-driven disruption, the article argues a Salesforce career remains attractive, reflecting ongoing ecosystem debate about job security and long-term prospects for professionals.

E-commerce retailer Kogan.com used Agentforce across multiple use cases to automate 67% of customer inquiries, raising its resolution rate from 6% to 67%, illustrating measurable ROI from agentic AI deployment.

The article questions whether Salesforce's low-code clicks-not-code philosophy still holds as the platform grows more complex, a concern relevant to admins who built careers on declarative tools.

Citing the Salesforce Architect Survey 2026, the piece examines why enterprise adoption of Salesforce's AI capabilities is progressing more slowly than expected despite AI's proven value elsewhere.

A marketing technologist argues Salesforce Marketing Cloud Next represents a genuine, not cosmetic, shift that will require MarTech professionals to reconsider their roles and skill sets.

The piece offers practical reskilling guidance for Salesforce professionals and implementation partners to stay competitive as AI takes on more complex engineering and implementation tasks.

Salesforce has indefinitely delayed its planned Spring '26 retirement of permissions from Profiles after customer feedback and remaining feature gaps, meaning admins can continue relying on profile-based permissions for now.

Salesforce previews Winter '27 Release Updates that will be enforced starting September 2026, advising admins to review and test affected features in advance to avoid disruption to existing functionality.

Rawlings Sporting Goods and Indiana Wesleyan University describe two different approaches to onboarding Marketing Cloud Next, offering lessons for other organizations planning their adoption path.

Batteries Plus partnered with Rosetree Solutions to deploy Agentforce, generating $15 million in pipeline with a lean team by accelerating outreach velocity amid continued double-digit commercial growth.

Salesforce says new MCP servers let Slackbot access CRM data, Tableau, Data 360, and Agentforce, enabling users to perform Salesforce actions from Slack without logging into the CRM directly.

Salesforce published guidance on configuring Intelligence Briefs, showing how to turn Tableau Next semantic models into automated conversational analytics briefings delivered through Slackbot Skills.

Microsoft is cutting 4,800 jobs, including in its B2B Commercial SaaS unit, about 2.1% of its global workforce, while stating AI is changing work rather than replacing staff, amid heavy AI infrastructure investment.

Salesforce Newsroom announced that Slackbot can now perform Salesforce actions directly, part of a broader push to embed CRM, Tableau, and Agentforce functionality into Slack.

The U.S. Air Force is using Salesforce's Missionforce platform to replace legacy ERP systems and modernize logistics for its 100,000-vehicle fleet, building on a $72M ELA and a $5.6B Army IDIQ deal, signaling growing defense sector adoption.