Agentforce News

Salesforce announced Tottenham Hotspur deployed an Agentforce-powered AI agent called Ask Spurs to unify over 4.6 million fan accounts across 10+ systems, reaching an 86% engagement rate. It illustrates Agentforce adoption in sports and fan engagement use cases beyond traditional CRM.

Salesforce Ben reports 85% of customers have tried Agentforce, with over 29,000 paid deals and $1B in AI revenue, yet broader demand has stalled, raising questions about sustained adoption.

Salesforce introduced Piper, a new AI Sales Development Representative agent, alongside a broader set of out-of-the-box Agentforce agents highlighted around Dreamforce 2026, expanding its prebuilt agent lineup for sales teams.

Salesforce Newsroom discusses how businesses must prepare for interactions with customers' personal AI agents, framing it as a strategic choice between enabling or restricting agent-to-agent commerce. Relevant to Agentforce and the broader shift toward agentic customer engagement.

Salesforce published guidance on using disability research, intentional requirements, and layered testing to build more accessible AI agent experiences, relevant to teams designing inclusive Agentforce and platform tools.

Agentforce adoption has grown, but attention is shifting to whether it delivers measurable ROI rather than just usage, as companies demand proof of productivity gains from their AI investment.

A guide for Salesforce admins explains securing Agentforce AI agents through permission set structures, native field level security inheritance, and human in the loop validation, helping orgs adopt AI features while maintaining security and compliance.

Salesforce's Winter '27 release has fully rolled out to production orgs as of early October, with Agentforce among the most significant feature areas included in this release.

Salesforce Ben examines whether Salesforce's AI pricing model, alongside initiatives like Agentforce, MCP support, and the Headless Toolkit, may push customers toward governed but potentially inefficient agent architectures. The piece questions if cost structures are shaping technical design choices for Salesforce AI implementations.

A Salesforce Ben article on the question of where to start with Agentforce, a theme that dominated Dreamforce. It addresses the AI skills, ethics and adoption gaps facing customers and builders.

Salesforce outlined eight Dreamforce announcements centered on agentic AI for customer experience, signaling expanded Agentforce capabilities that CX leaders should evaluate for adoption and roadmap planning.

Salesforce describes equipping its coding agents with design knowledge to produce accessible, production-ready interfaces rather than just functional code. This reflects Salesforce's push to make Agentforce-style coding agents design-aware for real-world UI output.

Salesforce published a case study on West Marine using AI-native search and Agentforce agents to boost revenue and scalability across its customer segments.

Salesforce has built a new AI agent for the U.S. Transportation Security Administration aimed at improving the airport travel experience, expanding Agentforce use into public sector travel services.

A former Anthropic employee publicly resigned, criticizing Anthropic and OpenAI for downplaying existential AI risk, reigniting debate over AI regulation relevant to Salesforce's own AI strategy and Agentforce rollout.

Salesforce Break examines how architects should divide logic between Flow, Apex and Agentforce AI agents as declarative automation increasingly handles tasks once requiring code.

Salesforce published a roundup of 21 announcements from Dreamforce 2026, centered on production-ready Agentforce. Highlights include agents that pursue long-term goals and new tools for optimizing Agentforce deployments.

Salesforce Ben examines Agentforce Coworker, introduced at Dreamforce 2026 alongside AIforce, a new interface layer over Agentforce, Customer 360 and Data 360. AIforce lets users reach these layers from tools like Claude, Slack or Lightning Experience.

Salesforce Ben examines how frequently Salesforce pricing has changed since Agentforce launched two years ago. It questions whether customers can keep pace with the shifts, which matters for Salesforce professionals advising on licensing and budgets.

Salesforce launched Koa on September 15, 2026, its first CRM reasoning model built specifically for Agentforce, aimed at improving how the AI understands business workflows.

Salesforce outlined guidance from its Dreamforce 2026 Health Keynote on scaling agentic AI in healthcare, focused on trust, context and action amid fragmented systems, relevant for teams building Agentforce health use cases.

Zenity Labs disclosed three vulnerabilities allowing attackers to extract sensitive Agentforce account data without login or victim interaction, using a public Web-to-Lead form and DNS exfiltration.