AMPscript Comes to Marketing Cloud Next

AMPscript support arrives in Marketing Cloud Next, bringing the flexible, familiar scripting language to the next-gen platform alongside Handlebars.

Where

The Marketing Cloud Next message editor, including the traditional visual editor.

How

Use AMPscript and Handlebars within the message editor to retrieve, format, and display CRM and Marketing Object data directly in email content. Built-in syntax validation flags errors before send, and HTML, Handlebars, and AMPscript can be freely combined.

Why

Teams moving from Marketing Cloud Engagement relied heavily on AMPscript for dynamic content. Native support protects that existing logic and avoids rewriting it for Marketing Cloud Next.