Marketing Cloud Updates

Marketing Cloud Next now supports AMPscript alongside Handlebars, letting marketers retrieve and format CRM data in email content with familiar syntax and inline validation.

Marketing Cloud Next signup forms can now trigger flows like completion actions, and lists let you upload CSVs or add members manually without building Data 360 segments.

Marketing Cloud Next adds prebuilt triggers for common e-commerce behaviors like abandoned carts, price drops, and back-in-stock events, with dynamic offers embedded in emails.

A unified Engagement History view on opportunity records surfaces emails, form submissions, and webpage activity tied to the related contacts in one place.

Marketing Cloud Next adds Rich Communication Services (RCS) as a new messaging channel, enabling branded, interactive experiences with rich cards, images, carousels, and suggested replies.

Automate Marketing Cloud Engagement emails directly from Flow Builder. No code required.

Draft and preview campaign briefs in an Agentforce conversation. Two-way email and SMS enable responsive customer conversations.

Partition data and assets into up to 50 business units. Each unit has isolated campaigns, audiences, and reporting with Data Space integration.

New extensions, reusable content blocks, and preconfigured templates speed up content creation. Plus, Handlebars scripting for pro-code options.

Reach customers via mobile app, SMS, email, and WhatsApp. Interactive templates, UTM tracking, and two-way conversations supported.

New dashboards for mobile app and push metrics. Conversion analytics with first/last touch attribution. Low-performing campaign detection.

Enable Blackhole feature to discard all outbound emails in sandbox. Test campaign logic safely without reaching real customers.

Align email consent between Account Engagement prospects and Marketing Cloud Next records. Unified consent tracking across platforms.

Add SMS and WhatsApp steps to Engagement Studio programs. Trigger messages through Flow Builder using Send to Flows action.