Marketing Cloud Updates

The new Goals Agent in Marketing Cloud Next takes a goal, a budget, and an audience, then runs and optimizes the campaign on its own within your guardrails.

Describe a campaign objective in natural language and the Content Agent generates on-brand email and SMS content from your brand guidelines, briefs, and assets.

A favorite Account Engagement feature returns: automate notifications, autoresponder emails, and lead assignment without building a dedicated flow.

The refreshed campaign workspace in Marketing Cloud Next consolidates planning, execution, and performance metrics so you stop hopping between screens.

Salesforce Customer Support can now retroactively update the destination URL of a tracked link after an email has been sent in Marketing Cloud Next.

Marketing Cloud Next now monitors email performance across mailbox providers, assigns a 0-100 health score, and alerts you when critical thresholds are hit.

Templates can now enforce required phrases and character limits, recurring sends get scheduled flow templates, and Agentforce recommends the right template.

Marketing Cloud Next extends Handlebars and AMPscript support beyond email to SMS, WhatsApp, RCS, in-app, and push, so one personalization logic serves every channel.

Landing pages in Marketing Cloud Next now support Handlebars and AMPscript personalization plus fully custom HTML forms.

A guided experience through Salesforce Go walks you through integrating Marketing Cloud Engagement with Marketing Cloud Next via Data 360.

Flows can now react to Order Return, Shipment, and Status Change events in about 3 seconds, down from the previous 7 to 10 minutes.

When cloning an audience flow in Marketing Cloud, you now choose whether to copy or link the messages, segments, and trigger definitions it references.

Marketing Cloud Next now supports AMPscript alongside Handlebars, letting marketers retrieve and format CRM data in email content with familiar syntax and inline validation.

Marketing Cloud Next signup forms can now trigger flows like completion actions, and lists let you upload CSVs or add members manually without building Data 360 segments.

Marketing Cloud Next adds prebuilt triggers for common e-commerce behaviors like abandoned carts, price drops, and back-in-stock events, with dynamic offers embedded in emails.

A unified Engagement History view on opportunity records surfaces emails, form submissions, and webpage activity tied to the related contacts in one place.

Marketing Cloud Next adds Rich Communication Services (RCS) as a new messaging channel, enabling branded, interactive experiences with rich cards, images, carousels, and suggested replies.

Automate Marketing Cloud Engagement emails directly from Flow Builder. No code required.

Draft and preview campaign briefs in an Agentforce conversation. Two-way email and SMS enable responsive customer conversations.

Partition data and assets into up to 50 business units. Each unit has isolated campaigns, audiences, and reporting with Data Space integration.

New extensions, reusable content blocks, and preconfigured templates speed up content creation. Plus, Handlebars scripting for pro-code options.

Reach customers via mobile app, SMS, email, and WhatsApp. Interactive templates, UTM tracking, and two-way conversations supported.

New dashboards for mobile app and push metrics. Conversion analytics with first/last touch attribution. Low-performing campaign detection.

Enable Blackhole feature to discard all outbound emails in sandbox. Test campaign logic safely without reaching real customers.

Align email consent between Account Engagement prospects and Marketing Cloud Next records. Unified consent tracking across platforms.

Add SMS and WhatsApp steps to Engagement Studio programs. Trigger messages through Flow Builder using Send to Flows action.