Signup Form Campaigns and Lists in Marketing Cloud Next

Marketing Cloud Next adds simpler audience building: signup forms can invoke flows, and lists let you assemble audiences directly without segmentation logic.

Where

The campaign interface in Marketing Cloud Next.

How

Configure signup forms to invoke a flow on submission, similar to completion actions. Build lists by uploading a CSV file or adding members manually, straight from the campaign — no Data 360 segment required.

Why

Not every audience needs full segmentation. Form-triggered flows and manual lists let marketers launch simple campaigns quickly while keeping Data 360 for the cases that truly need it.