Commerce-driven marketing automation gets dramatically faster in Winter '27.
Where
Flow Builder in Marketing Cloud Next, order event triggers.
How
Flows triggered on Order Return, Shipment, and Status Change events now fire in roughly 3 seconds. Previously the same events took 7 to 10 minutes to process.
Why
A shipping confirmation that arrives ten minutes after the carrier's own email looks broken. Near-real-time order events make transactional journeys feel instant and open the door to time-sensitive use cases like fraud follow-ups.