Bridging Marketing Cloud Engagement and the new platform used to be a project. Winter '27 turns it into a guided setup.
Where
Setup, through the Salesforce Go guided experience.
How
The guided flow walks you through connecting Marketing Cloud Engagement to Marketing Cloud Next through Data 360, handling the integration steps that previously required manual configuration.
Why
Engagement customers get access to next-generation platform capabilities without a risky big-bang migration. Lowering the connection friction lets teams adopt Marketing Cloud Next incrementally.