Account Engagement users have been asking for this since day one of Marketing Cloud Next: completion actions are back.
Where
Marketing Cloud Next automation settings.
How
Attach follow-up actions like user notifications, autoresponder emails, and lead assignments directly to marketing activities. No dedicated flow build is required for these common patterns anymore.
Why
Small automations no longer cost you a full flow. Teams migrating from Account Engagement get back a versatile feature they relied on daily, which removes one more blocker on the migration path.