Until now, personalization logic written for email had to be rebuilt for other channels. Winter '27 removes that wall.
Where
Message content editors across channels in Marketing Cloud Next.
How
Handlebars and AMPscript support expands to SMS, WhatsApp, RCS, in-app messages, and push notifications. Personalization logic can be reused across channels instead of being reimplemented per channel.
Why
One set of personalization rules means less maintenance and no drift between what the email says and what the SMS says. Teams with AMPscript investments from Marketing Cloud Engagement carry that work forward.