Marketing Cloud Next gets a new Agentforce agent that works toward a business outcome instead of executing a fixed campaign plan.
Where
Agentforce Marketing in Marketing Cloud Next.
How
You define a goal, a budget, and an eligible audience. The agent generates a recommended strategy for your review and approval. Once activated, it operates autonomously within those guardrails, continuously optimizing activities and decisions toward the desired outcome.
Why
This shifts campaign management from constant manual tuning to goal setting and supervision. The agent handles the optimization loop while you keep control through the approval step and the guardrails you set.