Copy Audience Flows Without Breaking Live Campaigns

Cloning an audience flow used to be riskier than it looked. Winter '27 makes it explicit and safe.

Where

Flow Builder in Marketing Cloud Next, audience flows.

How

When you clone an audience flow, you choose per asset whether to copy or link the referenced messages, segments, and trigger definitions. Copies are independent; links keep pointing at the shared original.

Why

Accidentally editing a shared segment through a clone could disrupt a live campaign. Making the copy-versus-link decision explicit removes that landmine from a very common operation.