Winter '27 brings three changes to Salesforce's nurturing agent, starting with a rename: Agentforce Lead Nurturing is now Agentforce Engagement.
Where
The new Agentforce Builder lives in the Agentforce Studio app, while Salesforce Go remains the main place for creating and configuring Engagement agents.
How
The new builder is based on Agent Script, making it easier to encode custom business rules and guardrails and control agent behavior. Note there are now two flavours of Engagement agents: newer Agent Script agents use the new builder, while legacy agents keep the older builder in Setup. Teams also get email approval control: review every email, just the initial outreach, or use a custom flow to decide which emails need approval based on record criteria.
Why
The approval options are the practical win, a middle ground between the agent sending everything automatically and a human approving every single message. You keep the automation while keeping a human in the loop when the situation calls for it.